Welcome to the Wednesday round-up of mobile marketing and advertising stories from GoMo News! The MMA and IAB have decided to tackle the way in which people measure how effective their mobile web ads are, Red Bull has won over Virgin Mobile in South Africa, and much more…
MOBILE WEB ADS – two of the major standards bodies for mobile advertising, the Mobile Marketing Association and the Internet Advertising Bureau, have released a “Standard Methodology for Measuring Mobile Web Ads”. This will effectively standardize the way people measure how many impressions an mobile web ad gets – in order to stop claim inflation.
RED BULL – Cell-C is the third mobile operator in South Africa, and until very recently it owned a 50% stake in Virgin Mobile in the area. It has now announced it is selling that stake, and picking up a stake in Red Bull Mobile instead. The telecoms operation run by the soft drinks company is expected to perform better because it’s marketing efforts are aimed at younger people who are interested in “cool” phones: http://mediaupdate.co.za/?IDStory=34852
SMS – it seems that a lot of email marketers are trying to board the mobile train recently. Today, Net Atlantic is launching an SMS marketing service in partnership with Ads + Synergy. It will allow Net Atlantic to add text-based marketing to their database: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/03/01/prweb8170141.DTL
LOCAL – a company calling itself hyperlocallive (HLL) is combining mobile localmarketing with events tracking. The service launched officially this week, and it ties real time live events into marketing offers – so if you are checking out a local gig, it will suggest a restaurant nearby that has an offer on when the gig is over: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/03/01/prweb5081764.DTL