Mobile advertising and marketing hot news: search, Asian and ad growth

Welcome to the round-up of the top stories in mobile marketing and advertising from GoMo News! InMobi has released its latest Mobile Insights report; the IAB is astounded at mobile advertising’s ability to just keep growing; a brand new mobile ad optimization company launches in India, and more…

STATS – global mobile ad network InMobi has released its Mobile Insights report for the month of March. It notes a sharp increase in mobile ad serves in the last three months, along with a contented erosion of Nokia’s global dominance by such players as Samsung, Apple and HTC: http://www.virtualpressoffice.com/publicsiteContentFileAccess?fileContentId=488118&fromOtherPageToDisableHistory=Y&menuName=News&sId=&sInfo=

AD GROWTH – mobile advertising seems to be flying in the face of the recession by returning reliable growth and revenue every quarter, according to the Interactive Advertising Bureau (IAB): http://www.bigmouthmedia.com/live/articles/search-mobile-and-display-advertising-spend-soars.asp/7777/

SEARCH & AD – local search provider Ziplocal has launched an ad network through which it hopes to combine mobile, on-line and print advertising with local search. Ads are both printed and published, with a unique call tracking number that allows them to be tracked: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/04/14/prweb5251174.DTL

ASIAN AD OPT – Indian company Guruji.com already has a presence in vertical search and web search, and now has decided to move into mobile advertising. It has announced the launch of Adiquity, which it claims is Asia’s first mobile ads optimization platform: http://pr-usa.net/index.php?option=com_content&task=view&id=691841&Itemid=29

About Cian O' Sullivan

Ace reporter, Cian, has moved on from GoMo News. He is currently the office manager for Photocall Ireland - Ireland's premier news and PR photography agency. You can check out the site at www.photocallireland.com. If you want to contact him directly about anything, Cian's new email is cian at photocallireland dot com.
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One Response to Mobile advertising and marketing hot news: search, Asian and ad growth

  1. Pingback: Mobile advertising and marketing hot news: search, Asian and ad growth | Mobile Marketing Site

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