Mobile advertising and marketing round-up: Android, InMobi, Amobee and profits

Welcome to the GoMo News round-up of the best in mobile advertising and marketing stories. YOC Group has reported its best quarter yet, LeadBolt releases content “locking” to Android, and more…

PROFITS – YOC Group has reported it highest quarterly turnover in the companies history during Q1 2011. Turnover was €8.9 million, with a profit growth of 22% to €1 million. The company has a global presence in mobile media and technology, with a particular focus on marketing: http://group.yoc.com/article,3,1715.html

Still on the topic of YOC Group, it has also launched a new rich-media mobile advertising format today: http://group.yoc.com/article,3,1693.html

ANDROID -  LeadBolt was originally an online-only platform, that monetises digital content by “locking” parts of it behind paywalls (the freemium model, basically). The platform was extended to iOS previously, and has just now been made available to Android developers.

MOBILE ADVERTISING – yesterday, InMobi launched a brand new mobile payment integration for its global advertising platform. But that’s not the only news. It has now announced a multimillion dollar partnership over 3 years with mobile advertiser Amobee. The deal is basically to plug Amobee’s brand partners into InMobi’s massive ad serving network: http://www.prnewswire.com/news-releases/inmobi-enters-into-multi-million-dollar-mobile-advertising-partnership-with-amobee-121625743.html

MMA – the Mobile Marketing Association has declared that it’s New York Forum in June will be the largest event focused on mobile marketing around the world in 2011. To find out more info, check:  http://forum.mmaglobal.com/newyorkcity2011