Welcome to the Monday morning round-up of the best in mobile marketing and advertising news stories! Google is rocking out on mobile ad share; Groupon prepares to launch a new service for the bored/hungry; new mobile ad platforms are launched and more….
GOOGLE – Milliennial Media, the third largest mobile advertiser in the world, has released it’s latest stats. It reveals that while Apple may serve more ads on it’s phones than competitors, Google is the clear leader when it comes to serving ads on its OS: http://247wallst.com/2011/03/18/google-gulps-biggest-share-of-mobile-advertising-goog-aapl-rimm-msft-vz-vod/
BARCODES – ProMobile has launched a new mobile marketing platform that combines QR Codes with mobile websites. For a yearly fee, ProMobile will take care of all hosting and management concerns, allowing smaller businesses to link mobile websites to printed barcodes, with optional SMS integration: http://www.pr.com/press-release/307127
APPLICATIONS – ComboApp is a mobile marketing company dedicated to promoting yourself through mobile applications. It has launched a drive to create the most comprehensive survey of mobile developers ever done – with a target of 50,000 respondents. To get involved head to http://marketing.comboapp.com/survey.html
PHILIPINES – The Philippine Star reports that mobile marketing is undergoing an explosion in the country, driven by a rise in the number of smartphones and the increasing ability of operators in the country to handle data: http://www.philstar.com/Article.aspx?articleId=668059&publicationSubCategoryId=71
GROUPON – the global exemplar of mobile coupon-based daily deals, Groupon is launching an extremely cool new mobile app called Groupon Now. The user simply chooses between the choices “I’m bored” or “I’m hungry” – and Groupon serves the most relevant coupon: http://ecopreneurist.com/2011/03/20/groupon-now-future-of-mobile-marketing-for-small-business/