Welcome to the GoMo News round-up of the hottest news in mobile marketing and advertising! Millennial Media is reportedly gearing up for an IPO; 3 UK has signed 4th Screen as their exclusive mobile portal ad sales partner; and much more…
MILLENNIAL – Millennial Media is one of the more interesting mobile advertisers out there. Standing shoulder-to-shoulder with Apple’s iAds and Google’s Admob, it is the largest fully independent mobile advertising network in the world. But rumors are surfacing that it is planning an IPO, with the possibility that it is the target of a buyout from Microsoft: http://www.bloomberg.com/news/2011-05-18/millennial-media-is-said-to-talk-with-banks-about-ipo-as-mobile-ads-surge.html
VOICE ADS – Adfortel replaces your standard mobile ringtone with an audio advertisement. This usually requires a lengthy process of integration with the mobile operator infrastructure, but with the latest version of its VoiceAds Engine Campaign Manager, it has gone with a hosted service that doesn’t need to be integrated: http://www.virtualpressoffice.com/publicsiteContentFileAccess?fileContentId=506729&fromOtherPageToDisableHistory=Y&menuName=News&sId=&sInfo=
LOYALTY – Young America is a marketing company that specializes in building brand loyalty through offers like sweepstakes, rebates, coupons, etc. It has now announced a strategic alliance with mobile marketer 3Seventy (see our interview with founder and CEO Carrie Chitsey) to develop new mobile loyalty options: http://www.virtual-strategy.com/2011/05/18/young-america-and-3seventy-develop-new-mobile-marketing-capabilities-enhance-engagement-m
MOBILE GAMING – Tap.Me is mobile advertising company based on mobile games – it turns in-game achievements and points into actual rewards. Today it has announced it’s new iOS in-game advertising platform, with mobile rental company Redbox signed up as a launch advertiser: http://eon.businesswire.com/news/eon/20110518006438/en/mobile-advertising/in-game-advertising/in-game-advertising
4TH SCREEN – mobile advertising network 4th Screen has scored a major win in the UK, as operator 3 UK has signed it on to be the exclusive sales partner for its mobile portal: http://mobilemarketingmagazine.com/content/3-hands-mobile-ad-task-4th-screen
