Here’s this morning’s GoMo News round-up of the hottest mobile marketing and advertising news and links. Consumers still prefer free content; radio and music services are moving well with mobile advertising; the world of fashion is paying attention; and more…
UK Consumers don’t like paying for content
According to KPMG‘s “Consumers & Convergence” survey, mobile and PC users in the UK are far more likely to go for ad-supported content. If you ask your audience to pay for “advertising-free” mobile content, only 19% of will be willing to fork over cash.
Free digital radio service Pandora growing by 90k a day
Music streaming service Pandora is growing by 90,000 users every day – and most of those are mobile device users, according to News24. That means the advertising-supported mobile service is attracting at least 45,000 users every day, and founder/CTO Tim Westergren claims that Android is the fastest growing segment.
Financial Times thanks mobile devices, digital delivery for profit growth
The half-year profit report from the Financial Times Group (FTG) shows profit group across its entire organization. Marjorie Scardino, CEO of parent group Pearson, says that key drivers have been “digital delivery… subscription services and mobile devices”. FTGs free iPad app alone has been downloaded almost 250,000 times.
Another tie-up between radio and mobile: Citadel Media signs mSnap
mSnap is a mobile marketing agency that specializes in radio stations. It has just added Citadel Media, which controls much of ABCs network and other US national radio stations, to its client list. Essentially, mSnap allow radio stations to make their programs interactive, with SMS and other mobile technology.
Fashion is going mobile
According to Jalak Jobanptra, SVP of the venture capital firm New York City Investment Fund, mobile could have a bright future with mobile. In a feature for VentureBeat, she cites the recent deal between Jimmy Choo and FourSquare as precedent for VC investment looking more seriously at mobile as a venue for advertising fashion.