Mobile advertising and marketing top stories: SMS, analytics and boom time

Welcome the round-up of the top stories from mobile marketing and advertising, delivered to your screen by GoMo News! We’ve got mobile analytics from iLoop; SMS spam from Nigera; rich media from Phluant, and more…

ANALYTICS – mobile marketing enabler iLoop Mobile has just announced it is signing up with Webtrends as its mobile analytics partner. Webtrends does much more than just mobile analytics, as its platform works across both web and social media as well. iLoop Mobile wants to use that capability to give its clients a better overall view of how their mobile marketing is working out: http://www.prweb.com/releases/2011/6/prweb8553782.htm

SMS – one of the things about mobile advertising is that it’s very market-dependent. For example, in Europe and America anyone will tell you that spamming SMS is suicide; consumers hate it. But this article claims that in Nigeria, “blasting” advertising SMS out there is the best way to spread your brand message: http://234next.com/csp/cms/sites/Next/Money/5712790-147/story.csp

DISPLAY – TRAFFIQ is a broad-spectrum digital media marketer. It specializes in display advertising, but its platform guides its clients through every step of the process, from planning and buying to deployment and management. It has now announced a partnership with mobile advertiser Phluant to add rich media mobile ad units to its platform: http://www.prnewswire.com/news-releases/traffiq-goes-mobile-with-phluant-123540374.html

BOOM – digital measuring agency ComScore has announced that mobile advertising has double over the last two years: http://www.business2community.com/mobile-apps/comscore-reports-advertising-on-mobile-devices-has-doubled-in-past-2-years-038377