Mobile Advertising Book Supercharge Your Brand
Chetan Sharma’s book on mobile advertising has been published! He is sending me a copy and when I get it I am going to write a full review. But for now here is a short overview of what others have thought of it.
“This is a remarkably insightful book and I strongly recommend it to anyone who needs to really understand the role of mobile platform in advertising”
Ron Elgin, Chairman & CEO, DDB Worldwide Communications Group
“The authors of this book have prepared a blueprint to exploit the global opportunity of mobile advertising. The book is practical, clearly written, and very detailed”
Dr. Young-Chu Cho, President & CEO, Korea Telecom Freetel (KTF).
Board of Directors, GSM Association (GSMA)
“If you believe the future is wireless, then this book is a guide to that future. Simple, fact filled and astute.”
Om Malik, Founder, GigaOM
“Very rarely do books like this offer equal value to both advertising buyers and sellers but Mobile Advertising is a wonderful primer on the mobile landscape and advertising opportunity from both perspectives. Its completeness and clarity makes it an essential resource for any company or person looking to help pioneer or participate in this emerging category.”
Chamath Palihapitiya, Vice President Product Marketing & Operations, Facebook
“This book is a critical contribution to defining the biggest opportunity in the wireless industry today - Mobile Advertising. And more importantly, it provides a blueprint to exploit that opportunity! Brilliant insights, clearly written — a must-read.”
Paul Palmieri, President & CEO, Millennial Media
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