Mobile Advertising Campaign Brings Interactive Ads to Phones across Thailand
They Say: Paramount Pictures’ big screen adaptation of the legendary super hero Iron Man is coming to cell phones across Thailand in the form of an interactive mobile advertising campaign. Thailand’s largest GSM mobile operator, Advanced Info Service (AIS), is running visually-striking ads for Paramount’s blockbuster movie Iron Man that turn into the action-packed game people can play on their phones.
AIS is using Consilient’s AdSpotz(TM) software to display the interactive ads on their popular mobile website, MobileLife. Other prominent advertisers running mobile campaigns with the Thai mobile operator include Warner Music, mTouche, Sony Music, Shinee and Disney.
More than 18 million people visit MobileLife each day on their phones making it a desirable channel for advertisers in Thailand. The all-in-one mobile site provides news, weather, sports and sign-up information for new services and promotions from the mobile operator. Customers can also download games, ringtones and wallpapers onto their phones from the site which can be accessed on mobile phones at http://www.mobilelife.co.th/wap.
The ads appear at the top of the MobileLife page and refresh whenever a new WAP page is opened. Consilient’s AdSpotz service is delivering an average of 600,000 impressions per day or 18 million impressions per month on MobileLife. The campaigns are averaging a 10% click through rate.
“We’re on track to deliver more than 20 million impressions per month for AIS, which is an exceptional success rate for mobile advertising,” said Trevor Adey, CEO of Consilient. “When you consider the stability of our AdSpotz server and the load it is capable of handling, our advertisers and carriers are very pleased with its performance,” Adey added. “We will be moving aggressively to commercially implement this technology with mobile operators in Southeast Asia.”
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