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Mobile Advertising Companies Mobile Advertising PDF 68 with pictures
Mobile Advertising Companies
Feedback has continued to be excellent to this list. We’ve added ten new sites this morning, and I’d like to have ten more before long! We want this to be the most comprehensive list available, so if your name isn’t on here, or if you feel changes need to be made, just get in contact with me at cian@gomonews.net
Advertiser categories:
I noticed a certain amount of overlap between Mobile Social Networkers on our list of MoSo’s, and we were able to group them together in six loose categories. Much the same thing can be done with advertising sites. Almost all the advertisers below offer the following services: multimedia broadcasts including SMS, MMS, video, audio and interactive applications. However, most of the sites are concentrated on different aspects of mobile advertising or use different channels of communication. The groups I’ve noticed are listed below. Also, due to the wide scope of most advertising agencies, they will often into two or more categories.
A – Platformers
These sites offer a multimedia platform that can handle SMS, MMS, WAP banner ads, video and application-based display advertising. These platforms are usually embedded in the existing mobile internet site of a client, but can also appear in downloadable apps. Platforms can even be physical devices, like Bluetooth servers that broadcast ads from a set location. This category also includes agencies that offer adspace in their own catalogue of apps – in this case, the apps themselves count as their platform.
B – Corporations
A lot of advertising companies pre-date mobile internet. That doesn’t mean that they’re going to let themselves fall behind. These companies are the branches of already existing multi-nationals that have a strong advertising presence, and are trying to make themselves felt in this new market.
C – Tailors
These advertisers don’t specialise in any particular discipline, but instead create bespoke advertising campaigns on a client-by-client basis. Quite often these companies offer full-service campaigns, from initial planning and design, through to implementation, data gathering, research and analytics.
D – Downtimers
These companies offer applications that scroll advertisements across the screen of a mobile phone while the unit is on stand-by mode. They usually offer some incentive to the user for doing so, including free minutes and texts, or strongly targetted advertising that will bring useful information to the consumer .
E – Texters
These companies base the majority of their content delivery through SMS, or multimedia heavy MMS. Some offer targetted texting to appropriate market segments, while others send product information, coupons and competitions to consumers who send them a text request. A large number of Texters only send message on a subscription basis, as they are aware of how much people hate getting unsolicited advertisements by text.
F – Augmenters
Augmenters use the mobile internet to add value to already existing campaigns and services. This can include mobile internet information printed on products or billboards, e.g. TEXT “MOBILE” TO 12345 FOR MORE INFO. Augmenters often offer ad-funding services, by attaching targeted ads to SMS, MMS, videos, audio or apps
New list:
|
|
Name |
Description |
Type |
|
1 |
12snap |
www.12snap.com has a global presence in MMS-campaigns, multimedia content, 2D-codes, live streaming and Bluetooth technologies. |
E |
|
2 |
3C Interactive |
www.3cinteractive.com uses its platform, SwitchBlade, to distribute simple applications like voting and polling, and more complex interaction with live radio and TV events. |
A E |
|
3 |
5th Finger |
www.5thfinger.com creates tailored mobile advertising campaign, from design and implementation through to data gathering and reports. They publish on their platform AirCast. |
C |
|
4 |
AccuraCast |
www.accuracast.com offers advertising solutions for search engines, including mobile advertising campaigns, feedback and analysis. |
C |
|
5 |
Acuity mobile |
www.acuitymobile.com uses its eMAP (embedded mobile advertising platform) to deliver SMS, mobile web, and targeted applications advertising. |
A |
|
6 |
Ad.IQ |
Concentrating on getting response from their advertising campaigns, www.adiqglobal.com use SMS, mobile internet and voice channels to collect info on ad performance. |
F |
|
7 |
AdCell |
www.adcellmedia.com try to provide advertisers the best possible adspace on mobile phones, through placement in games, applications, wallpaper and ringtones |
A |
|
8 |
Adhere |
www.adhere.com promise delivery of any type of digital advertising product to any device through their AdHere AllMedia platform. |
A |
|
9 |
adinfuse |
Using their adInMotion platform, www.adinfuse.com sends highly targeted ads to consumers across all mobile media formats, based on search input and location |
A |
|
10 |
AditOn |
www.aditon.com use mobile phone down-time to scroll adverts on the screen when it’s not being used. |
D |
|
11 |
AdMob |
www.admob.com is the world’s largest mobile advertising provider. It provides cross-platform, multimedia advertising, and acquire feedback from their own Mobile Analytics division. |
B |
|
12 |
aerodeon |
www.aerodeon.com only operates in the mobile market, and create customised solutions to various advertising problems, including MMS, multimedia and on-portal ads. |
C |
|
13 |
Amobee |
www.amobee.com provides ad-funding for any client whose product can be accessed by mobile internet. They also allows users the choice of by-passing the ads by paying full price for a service. |
F |
|
14 |
Bluepod |
www.bluepodmedia.com offers location-based mobile advertising. They sell a bluetooth broadcast device that delivers you advertisment to any bluetooth enabled mobile device within range. |
A |
|
15 |
Blyk |
www.blyk.com is an ad-funded mobile network. They provide free texts and minutes to users every month, in return for sending them targetted ad messages from their sponsors every day. |
F |
|
16 |
Catchwind |
www.catchwind.com use their Mobile Marketing Platform to both put multimedia campaigns into play and to collect data from it. |
A |
|
17 |
Celltick |
Using it’s LiveScreen® Media app, www.celltick.com places targeted advertising and content on the mobile idle screen. |
D |
|
18 |
Changing Worlds |
www.changingworlds.com uses its ClixSmart platform to “intelligently” alter the adverts that appear based on the consumers portal usage history. |
A |
|
19 |
DIDMO |
An ad-funded gaming site, www.didmo.com offers gamers 24 hours free play in return for watching 4 seconds of targeted advertisements |
F |
|
20 |
Entriq |
www.entriq.com concentrates on digital-video based advertising across multiple platforms, including the mobile internet |
C |
|
21 |
Flytxt |
www.flytxt.com offers highly customisable mobile mass-advertising campaigns. |
E |
|
22 |
Gigafone |
www.gigafone.com allows users the option of displaying full-screen adverts with each incoming call or SMS. In return, they subsidise mobile internet costs and offer free minutes and texts. |
F |
|
23 |
Greystripe |
Targeting the mobile gamer market, www.greystripe.com display full-screen ads on the handset until the user takes an action. |
D |
|
24 |
Group M |
www.groupm.com is WPP’s media investment management group. It manages global communications for many of WPP’s client companies, and offers mobile adertvising services through www.mindshare.com (see Advertisers and Search list) |
B |
|
25 |
Gruner+Jahr |
Part of Europe’s largest magazine publishing house, G+J Electronic Media Sales offers advertisers massive ad placement across multiple media, including mobile advertising. http://www.ems.guj.de/english/ |
B |
|
26 |
I-Wood |
www.i-woodintl.com runs a permission based system which displays banners and clips on your mobile screen when it’s in downtime mode. |
D |
|
27 |
iconmobile |
www.iconmobile.com provides multi-device, interactive multimedia presentations through their icmsp service platform. |
A |
|
28 |
iLoop mobile |
Through its mFinity™ platform, www.iloopmobile.com offers tailored ad campaigns via customisable mobile sites, text messaging, voice calls, banner ad placement and downloadable content. |
A |
|
29 |
Impact Mobile |
www.impactmobile.com uses its JumpTXT Media Platform to send coupons and downloadable content to users. This service is based on text shortcodes placed in other advertisements. |
E F |
|
30 |
In Game Advertising (IGA) |
www.igaworldwide.com specialises in complete advertising solutions for computer game producers. They have now branched into mobile gaming advertising. |
B |
|
31 |
incentivated |
Solely a mobile advertising operator, www.incentivated.com offers both tailored and off-the-shelf campaigns, as well as the option to completely run a short-term campaign for you. |
C |
|
32 |
innerActive |
Concentrating on free content, http://www.inner-active.com offers: advertising to content producers; embedded ads for advertisers; content for operators |
A |
|
33 |
Inside Mobile |
Operating solely in the mobile market, www.insidemob.com offers consultancy, management and implementation on entire mobile advertising campaigns. |
C |
|
34 |
Jinny |
www.jinny.ie provides advertisers with the Jinny Advertising Engine, which allows targetted sending of SMS or multimedia ads to specified market segments. |
E |
|
35 |
Liquid Air Lab |
Using it’s adplace application, www.liquidairlab.com places banner ads on incoming call / text screens. Users set the number of ads received per day, and can earn points and rewards per ad view. |
D |
|
36 |
MADS |
www.mads.com provides platform-based mobile internet advertising, incorporating MMS, SMS, multimedia and links. |
A |
|
37 |
Marvellous |
www.marvellousmobile.com plans, carries, tracks and reports on mobile advertising campaigns through the m-hub platform. |
C |
|
38 |
Medialets |
Specialising in iPhone ads and advertising applications , www.medialets.com provide analytics and access to an advertising network. |
C |
|
39 |
Millennial Media |
www.millennialmedia.com offers advertisers a range of options through 3 advertising products. Motion, their downloadable multimedia app. Decktrade, a network of mobile publishers. MBrand, targeted advertising channels. |
A F |
|
40 |
Miva |
www.miva.com is a wide-spectrum internet advertising firm. Its ads appear on many websites, including some on mobile internet. |
B |
|
41 |
mKhoj |
www.mkhoj.com offers highly customisable, targeted advertising campaigns on their Mobile Advertising marketplace. |
C |
|
42 |
Mobile One2One |
www.mo2o.com is a Spanish company which uses one-to-one SMS and MMS to send links and videos to consumers, as well as placing banner ads and links in mobile portals. |
A E |
|
43 |
MobileFX |
www.mobilefx.com is geared towards mobile applications development. They offer applications for mobile advertising, polling, marketing campaigns and interactive SMS campaigns. |
C |
|
44 |
Mobisolv |
www.mobisolv.com operates a Targeted Mobile Advertising platform called myAdz. They broadcast through WAP, SMS and MMS |
A |
|
45 |
Mobixell |
www.mobixell.com delivers multimedia ads across multiple channels through its core platform Ad-It. |
A |
|
46 |
Mobvision |
www.mobvision.com focuses on delivering targeted ad campaigns for mobile ready brands. Its Admoda ad network places banners and text on mobile webpages and in java applications. |
F |
|
47 |
Movidilo |
The marketing branch of www.movidilo.com, the Movidilo Marketing interface carries full multimedia, with voice recognition and downloads. |
A |
|
48 |
Ogilvy One |
The mobile branch of the Ogilvy advertising corporation: http://www.ogilvy.com/o_one/ |
B |
|
49 |
Oorja |
www.discoveroorja.com is an Indian start-up company who value non-intrusive advertising. Its platform uses targeted advertising with data-based user profiles for “silver bullet profiling” |
A |
|
50 |
Out There Media |
http://out-there-media.com/ advertise through its Mobile Advertising Marketplace Mobucks™. It supports all mobile channels: SMS, MMS, mobile portals, video, search. Also ad funded tariffs and content. |
A |
|
51 |
Phonevalley |
www.phonevalley.com provide full service mobile marketing services. From media planning and buying, to interactive services, mobile sites, apps, brands and consultancy. |
C |
|
52 |
Playphone |
A mobile internet entertainment company, http://emea.playphone.com has acquired mobile advertising companies and now also specialises in mobile marketing for entertainment companies. |
B |
|
53 |
Púca |
www.puca.com creates customised, interactive websites for their clients through their PucaEngage platform, and PucaTarget places targeted banner ads on any mobile model. |
C A |
|
54 |
Pudding Media |
www.puddingmedia.com publishes on SMS, MMS, audio and mobile web channels. It maintains an advertising network, publishes on its own Pudding Media Platform and provides tailoring and analytics. |
A |
|
55 |
Quattro Wireless |
www.quattrowireless.com is a platform based advertiser. It provides multimedia adverts and SMS campaigns, with end-to-end campaign planning and analytics |
A |
|
56 |
Response mobile |
www.responsemobile.com concentrates on direct marketing for the mobile internet. It caters to major industries, including financial services, IT, marketing and publishing, energy and transport. |
C |
|
57 |
RingRing Media |
www.ringringmedia.com, the UKs first independent advertiser dedicated to mobile internet, tailors bespoke plans for every client. They use search and display advertising, on and off-portal |
C |
|
58 |
Silverback Media |
The mobile branch of www.silverbackmedia.com delivers tailored multimedia and SMS advertising apps to its clients. |
B C |
|
59 |
Smaato |
www.smaato.com publish multimedia content and downloadable apps on their SOMA (Smaato Open Mobile Advertising) platform. |
A |
|
60 |
SMSJock |
www.feedtext.com provides SMSJOCK, a free-to-advertisers mobile marketing solution that allows Radio/TV/Print operators an easy way to broadcast through the mobile Internet. |
F |
|
61 |
Sponge |
www.spongegroup.com is a mobile-only company, who place any advertising application through their TG3 platform, and also offer bespoke campaigns. |
A C |
|
62 |
Stop N Text |
Based in New Jersey, www.stopntext.com provides clients with a keyword based SMS system. The clients business information is sent to any user who searches by that keyword. |
E |
|
63 |
The Hyperfactory |
www.thehyperfactory.com specialise in long-term mobile internet campaigns. They tailor make products from initial design, through implementation and final analysis. |
C |
|
64 |
Third Screen Media |
www.thirdscreenmedia.com provides video, SMS/MMS and downloadable applications on their TMS Platform, along with links to advertisers. It prioritises rapid response to RFPs. |
A |
|
65 |
Transpera |
www.transpera.com provides an ad-supported mobile video platform, Transpera Advertising Platform (TAP). This streams advertisements before, after and around mobile videos. |
A |
|
66 |
Unkasoft |
www.unkasoft.com specialises in both placing ads in-game and creating games specifically centred around particular products. |
A F |
|
67 |
Velti |
www.velti.com offers over 70 ready-to-use campaign templates on their Mobile Marketing Platform. They aim for targeted ads delivered at the right time. |
A C |
|
68 |
Xiam |
A division of Qualcomm, www.xiam.com provides a cross-platform, “intelligent” advertising service, available on mobile, broadband and IPTV. |
A |
Some companies breach the gap between advertisers and search providers. Some of them do this through offering targeted search advertising on their own engine, others by purchasing and investing in other companies who carry these services for them. Again, please contact me on cian@gomonews.net for updates / suggestions.
|
1 |
4INFO |
SMS service http://advertising.4info.net adds banner ads and links to texts containing user-requested information, like breaking sports scores or social network notification messages. |
|
2 |
Google mobile |
Google Search for mobile users offers advertisers the chance to place their ads alongside search results. |
|
3 |
JumpTap |
Using information collected from its mobile search platform, www.jumptap.com places targeted ads with search results. |
|
4 |
Medio |
www.medio.com run a mobile search engine which uses mobile analytics to try and provide one-stop search results for users. Their mobile adverts are targeted and placed with the search results. |
|
5 |
Mindshare |
www.mindshare.com are a multi-national advertising agency. Their Mindshare Interactive company deals with mobile advertising, and Mindshare Search deals with mobile search |
|
6 |
Mobile Content Networks |
MCN combines vertical search with their Taxonomy Engine to try to provide accurate search results. They also provide the opportunity to place targeted ads with search results. |
|
7 |
Publicis Groupe |
A multi-national marketing corporation, www.publicis.com operate in the mobile advertising sector with their company PhoneValley (see Advertisers list), and in the search sector through deals with Yahoo. |
|
8 |
WPP |
www.wpp.com are a multi-national marketing company. They operate in the mobile advertising sector through their company OgilvyOne, and invest in search and advertising companies like JumpTap (see above) |
|
9 |
Yahoo! Mobile |
Yahoo! Mobile Ad Services can be placed with any of Yahoo’s mobile web services. This includes their mobile search engine Yahoo! OneSearch. |
