Mobile Advertising: GoldSpot gets hot deal with Denuo a Publicis Company
GoldSpot Media is powering dynamic ad-insertion for mobile TV and video is partnering with Denuo
Denuo?
Denuo is a marketing and media futures practice. Which means that it studies consumer behaviour and motivation for uptake of new media services.
In this case the service is TV and Video GoldSpot and Denuo will focus on enhancing the existing services on offer.
From the press release
“As our mobile TV and video advertising model is being evaluated by
mobile service providers around the world, we’re constantly receiving
feedback on a wide range of issues that will ultimately determine the
viability of this new advertising media,” said William Ganon, senior vice
president of Advertising Strategy, GoldSpot Media.
“By partnering with
Denuo, we’ve added the insight of some of the most knowledgeable,
experienced and innovative thinkers in the global mobile advertising
industry. The Denuo partnership bolsters our strategic capabilities and
creates a collaborative development environment that ensures our products
are meeting the needs and best practices of the mobile advertising
industry.”
What does this deal mean?
This is great for GoldSpot. Advertising is about statistics and drivers of uptakes. These are not known at the moment in mobile. This needs to change and getting in a with Publicis is great for GoldSpot as if the tests and services are successful - GoldSpot will be in a great ad-inventory serving position.
Related News:
Leave a Comment