Mobile Advertising Guidelines from the MMA
Fierce Mobile Content are reporting that the “Non-profit trade group the Mobile Marketing Association have announced the release of its Mobile Advertising Guidelines, a global framework designed to accelerate mobile advertising uptake and enhance the consumer experience.”
The MMA say that the guidelines “provide improved formats around the mobile web and add new rules and restrictions for messaging (including SMS and MMS) and downloads, including recommended aspect ratios and banner dimensions, maximum file sizes, file formats and other technical specifications.”
The guidelines have received support from various industry associations including IAB UK and Mexico, dotMobi Advisory Group and the ADMA amongst others the MMA said. MMA president Laura Marriott added that “The creation of ad guidelines by the MMA ensures that the industry is taking a proactive approach to keep subscriber experience, content integrity and simplified execution as the driving forces behind all mobile advertising programs,”
The MMA have released two pdf’s for download. The MMA Mobile Advertising Guidelines can be downloaded here; while the Mobile Advertising Overview white paper can be downloaded here.
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