Mobile Advertising More Effective than Online Ads says Jumptap
I love this spin from JumpTap!
Mobile Advertising More Effective Than Online Advertising
* JumpTaps ads had on average a 20% greater recall rate than other
compared ads
* Users are much more likely to seek further information after
seeing a JumpTap advertisement, with between 10% of 16-24 year-olds and
28% of 45-79 year-olds stating they would seek out information. This
compared to 0% of the 16-24 age group and only 13% of the 45-79 age
group who would look for more information after seeing other
advertisements.
* Users are more likely to purchase from JumpTap ads than from
others-especially women, who were twice as likely (at 15%) to make a
purchase. Again, the impact on the 16-24 age groups was significant with
9% responding that they would likely make a purchase versus 0% others.
The spin– you have to sign up for a JumpTap mobile advertising campaign to get the whole study!
JumpTap uses a well known mobile agency trick – give enough to taste but make them take an action for the whole steak.
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