Mobile Advertising marketing is expanding in all directions and BKI Media predict who is next on the purchase hitlist

Rating: hi ho, hi ho consolidation we go

By Bena Roberts

A company called EJL Wireless has said that mobile advertising will reach USD 9.5 billion in gross revenues by 2011 (source).

What we think?

BKI Media, GoMo News’s parent company thinks that consolidation is the way forward. Following the sale of Third Screen Media mobile advertising companies are being viewed as “must haves” on any multi-national’s portfolio.

Last night I had a chat with one of our clients and we spoke candidly about who would be a prime target. The company AdMob came up more than once in the conversation. But there are two arguments. The first is that AdMob has just received USD 15 million in funding so that a take-over is not on the agenda.
The second is that AdMob has users and has conducted a launch on the consumer mobile market and could save a company such as Yahoo! Google or Microsoft a lot of start-up costs when trying to inject a new mobile advertising strategy.

We think that AdMob will be sold sooner rather than later and our list of juiciest companies in the space will be published in the Mobile Advertising and Marketing Analyst and The Mobile Search Analyst.