Mobile Advertising News in Brief – QuickPlay, Nexage, IAB
Here’s a quick round-up of the mobile advertising news from this morning:
QuickPlay (see GoMo coverage on QuickPlay here) gets USD 12 million for mobile video – read it on VentureBeat
Nexage gets USD 4 million for a mobile advertising platform – read it on Washington Post. GoMo News ponders… is this really enough when others have raised over USD 50 million?
IAB launches Help for setting up mobile ads. Watch out GSMA and MMA – the IAB wants your space! Read the press release, or the IAB website.