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Mobile advertising: Opera and Greystripe partner for ad funded mobile games

by: admin Tuesday, January 15th, 2008

Rating: it’s a grey day for games!

Greystripe has announced early results from its partnership with Opera, to bring free mobile content faster and easier to consumers browsing on their mobile phones. Opera is the latest of 20 distribution partners to use Greystripe’s AdWRAP.

In one month 1,600,000 games and applications have been downloaded (holy smoke!).

From the press release
“We’re excited to partner with Greystripe because they share our common belief in providing high-quality, engaging mobile experiences to consumers,” said Tatsuki Tomita, SVP consumer products, Opera. “Both Opera and Greystripe are well positioned to take advantage of the mobile Web’s explosive growth. The partnership with Greystripe has already made it possible for Opera users to access popular services easily. As the partnership expands and develops, we expect to deliver even more services our users will love.”

“We are always looking for creative and effective ways to get great content to people,” says Michael Chang, CEO of Greystripe. “This in-browser deal has been a coup for us and the early results have already deemed the deal a win-win-win for Greystripe, Opera, and most importantly our consumers.”

What we think?
Holy Smoke Batman! That sound good. But I would like to see some feedback on the adverts in the free game and the use of the games after the download. Downloading is easy – but getting sticky on an ad funded game? HMMM.