Mobile Advertising Panel
BKI Media’s Annie Turner was privileged to moderate the event on 12th April, in London. The panel and a well-informed audience disagreed about everything from CPM for mobile TV advertising to the effectiveness of mobile search and advertisers’ interest in highly targeted audiences. If you couldn’t make it, here are some of the highlights. Clearly, big changes are afoot.
The panellists were:
Kieran Bourke, creative director, aerodeon online & mobile ad agency, www.aerodeon.com
Mark Hopwood, head of technology, agency.com, a global, full service, interactive agency, www.agency.com
Al Russell, head of mobile Internet and content services, Vodafone Limited, www.vodafone.co.uk
Nigel Sheldon, director of digital, Starcom MediaVest, the world’s largest media agency, www.starcomww.com
Paul Wright, director of sales, Sky Digital Media (new division set up to commercialise Sky’s web and mobile offerings), www.skydigitalmedia.co.uk
Download the article here:Download microsoft_word_mefipa_roundtable_final_annie_edited.pdf
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