Mobile Advertising Quattro Wireless Partners with Gawker Media for Ad Sales and Mobile Site Mobilisation

Quattro Wireless will act as a worldwide sales agent for all mobile ad-based Gawker sites including Lifehacker and Gizmondo. 

 
From the press release
“We chose Quattro as our exclusive global wireless advertising and publishing partner because we trust them to deliver a first rate experience for readers, to represent our brands reputably and provide our clients with creative solutions and outstanding service,” said Christopher Batty, Vice President of Sales for Gawker Media.
 “Our ad sales team continues to lead the industry in attracting quality branded CPM campaigns for our premier publisher partners,” said Steven Rosenblatt, vice president of Ad Sales for Quattro Wireless. “With the various verticals that Gawker sites provide, we are able to target a broad audience of users ranging from the tech savvy with Gizmodo to those interested in personal tips from with Lifehacker.”
“Gawker has established premier brands with highly engaged and sophisticated audiences and Quattro is thrilled to power their mobile destinations with interactivity and strong functionality,” said Lars Albright, vice president of business development with Quattro Wireless. “With Quattro’s dynamic platform, we can create targeted and rich campaigns perfectly fit for the specific Gawker audience.”
What we think?
Mobilizing sites for brands is vital for the growth of the mobile Internet. Quattro is steadily growing an impressive portfolio of sites that it is mobilizing. But the coup is the mixing in the ad serving or ad selling at the same time as it grows its own viral, pure mobile highly targeted network – which basically means that pockets of targeted mobile network pools can be created to maximize both relevancy and CPM.