Mobile Advertising SHRIEK: Thomas Curwen Planning Director Publicis Dialog
OMG. Thomas Curwen from Publicis who I have met on several occasions made my jaw drop today he said,
“Interaction is damaging the advertising industry – brands find interaction difficult to manage”.
I will write up the whole panel session later –but what a statement.
Related News:
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- CTIA: Demo of voice search with Yahoo!’s Lee Ott Director of Product Management
- Mobile Advertising: GoldSpot gets hot deal with Denuo a Publicis Company
2 Responses to “Mobile Advertising SHRIEK: Thomas Curwen Planning Director Publicis Dialog”
I had a lovely chat with Thomas after this - will write about it tomorrow - he said, he was trying to get some reaction out of he audience which was very passive!
Comment made on June 23rd, 2008 at 11:53 pmThomas Curwen is also co-chairman of the Mobile Codes Consortium (MC2)
http://www.mobilecodes.org/Dec07Announcement.pdf
“Mobile barcodes will make advertising much more efficient. Customers clicking straight from, say a poster, to the Internet on their mobile device – will make traditional display advertising as interactive as banner ads. With the added advantage that advertisers can track and measure which ads create the highest click-through rates.” Curwen added, “It is unique for an ad agency to be leading technological change on such a scale – and we are doing this because it will help make us more efficient.”
Thomas Curwen added, “Now that we are making real progress, we will now start work with the marketing industry to ensure that their needs are taken into consideration in the developing standards.”
Comment made on June 24th, 2008 at 9:33 amLeave a Comment