Mobile Advertising The way we were in 2007 part 2
Rating: Here are advertising advertising highlights for the second half of the year.
Top five mobile advertising stories in July 2007
Apptera raises USD 9 million for in-call mobile advertising
http://www.gomonews.com/pushing_the_barrier/2007/06/apptera-raises-.html
Location-based services to grow in Asia-Pacific countries
http://www.gomonews.com/pushing_the_barrier/2007/07/location-based-.html
Google Mobile Content Search engine?
Vodafone and Yahoo! ad-inventory and adverts…
http://www.gomonews.com/pushing_the_barrier/2007/07/vodafone-and-ya.html
What we think?
July is where Vodafone UK managed to stab Google in the back. It signed up with Yahoo! to push ad-inventory in the UK market. Not surprising after the mess and delay Google made of the new live! portal.
Top five stories August 2007
One is not enough as CBS announces partnership with FOUR mobile advertising companies
http://www.gomonews.com/pushing_the_barrier/2007/08/one-is-not-enou.html
adMob 5 billions ads – but fails to show GoMo News the money
http://www.gomonews.com/pushing_the_barrier/2007/08/admob-5-billion.html
Verizon WAP 2.0 vs Verizon Web 2.0
http://www.gomonews.com/pushing_the_barrier/2007/08/verizon-wap-20-.html
Nokia n-gage part three
http://www.gomonews.com/pushing_the_barrier/2007/08/nokia-n-gage-pa.html
Ovi by Nokia - The New Mobile Internet Brand
http://www.gomonews.com/pushing_the_barrier/2007/08/ovi-by-nokia—.html
What we think?
August was Nokia’s month. Ovi (the door) Internet brand is born and Nokia becomes an Internet company. N-gage part three also arrives and the device is replaced with an on device portal. GoMo News feels that Nokia has too many doors open and in 2008 it needs to work on building these doors into rooms that provide an eco-system and not a piecemeal internet placeholder.
Top five stories September 2007
KDDI introduces targeted advertising through au one portal
http://www.gomonews.com/pushing_the_barrier/2007/09/kddi-introduces.html
ChoiceStream and JumpTap put Relevance on Top
http://www.gomonews.com/pushing_the_barrier/2007/09/choicestream-an.html
Google’s mobile search AdWords part 2
Xiam powers Vodafone Ireland Mobile Advertising Channel
http://www.gomonews.com/pushing_the_barrier/2007/09/xiam-powers-vod.html
QR codes, Coupons Big in Japan – but don’t forget France
http://www.gomonews.com/pushing_the_barrier/2007/09/qr-codes-coupon.html
What we think?
September was a mish mash month again with all the sweet spots of mobile advertising being touched on – but not yet developed. From ad campaigns for mobile sites to mobile coupons or dedicated mobile platforms the tracks are being laid for advertising – all that is missing is a true killer service.
Top three stories October 2007
Mobile Marketing Forum, Barcelona: talk from Richard Saggers, still advertising staggers
http://www.gomonews.com/pushing_the_barrier/2007/10/mobile-market-1.html
Vodacom South Africa launches new mobile advertising initiative
http://www.gomonews.com/pushing_the_barrier/2007/10/vodacom-south-a.html
CTIA: William Chip Hoffman CEO and Director NeoMedia
http://www.gomonews.com/pushing_the_barrier/2007/10/ctia-william-ch.html
What we think?
There is news out of the Europe and the US. South Africa came from nowhere to be an overnight pioneer in mobile advertising.
Top three stories November 2007
Vodafone live! 4eva
http://www.gomonews.com/pushing_the_barrier/2007/11/vodafone-live-4.html
Revol Wireless and Mobile Posse launch idle screen content and advertising solution
http://www.gomonews.com/pushing_the_barrier/2007/11/revol-wireless-.html
AT&T pays per call with Ingenio
http://www.gomonews.com/pushing_the_barrier/2007/11/att-pays-per-ca.html
What we think?
Mobile operators win in November with new focus on portal, advertising and pay per call. Operators finally seem to be waking up to the threat of branded players in advertising and using plan B.
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