Mobile Analysis 2.0 in a nutshell as BKI Media launch The Mobile Advertising and Marketing Analyst

by: admin Thursday, February 8th, 2007

Press Release Press Release February 8, 2007

Emerging markets, convergence and new business models are the core topics of this years 3GSM World Congress. They are also at the core of the latest intelligence from BKI Media. The Mobile Advertising and Marketing analyst is a concise, topical monthly analysis of the hottest topic in mobile to date.

BKI Media’s Annie Turner, Chief Editor of The Mobile Advertising and Marketing Analyst said, “Few people have any understanding of mobile advertising and marketing or their implications. Among the cognoscenti, the only thing we agree on are that they will create a massive market. How this will happen is a subject of hot debate”.

The first issue includes:
• Vodafone live’s advertising strategy in Germany
• MVNO Blyk’s strategy in the UK
• JumpTap and the WPP Analysis: Is Mobile Search Mobile Advertising?
• An interview with ROK TV about its FreeBe TV
• Much more business intelligence.

The first issue of the monthly hard hitting analysis is available free at

About BKI Media
BKI Media stands for business knowledge and integrity. Its mission is to deliver challenging and thought provoking analysis of mobile search, social networking, advertising, marketing, recommendation and communities.

BKI Media works on the principle that deeper analysis provides better business intelligence. The mobile Internet is a complex, fast changing place that needs to be monitored constantly to bring insight and understanding to those striving to succeed there. BKI Media’s experts are proven initiative drivers, who are passionate about mobile technologies and offer outstanding, compelling thought leadership in the wireless space.

For more information please contact:
Annie Turner (annie@bkimedia.com) Tel: +441328701025