Mixpanel is a California-based full-web analytics company – claiming that Google Analytics is too “high level”, Mixpanel says it gets into the nitty gritty of exactly how your web properties are being accessed. Today, the company has announced that it is now applying analytics to iPhone applications.
What’s the story?
Mixpanel is launching into app analytics now for two reasons. The first reason is that the growth of the app market is showing absolutely no sign of slowing down – particularly when it comes to gaming apps. The second reason is that it claims there are currently no really good analytics platform for apps. Partly this is because Apple is incredibly tight-fisted when it comes to what information can be released – as we found out when Apple CEO Steve Jobs declared he was stomping some analytics services last month.
Mixpanel says it has gone through the Terms of Service for analytics providers on iPhone with a fine-tooth comb, and is completely compliant. What it’s saying here is “don’t worry, integrating Mixpanel into your app won’t get you banned”.
What does it do?
The service will record and report on information from interactions with your application – on a button by button basis. For an example of what I mean by that, here’s a video of Mixpanel in action:
What’s the story?
I honestly don’t know much about the Terms of Service for analytics providers on iPhone, so I can’t comment on how good Mixpanels are. What I will say is this: Mixpanel has pretty clearly set its eyes on Flurry. Flurry is a provider of completely free analytics for iPhone devs – and it was one of the major targets when Apple squeezed on analytics last month. Mixpanel has also likened Flurry to Google Analytics in being very high-level. The invitation from Mixpanel is pretty clear: “you can stay with the free stuff, and risk getting banned. Or you can pay for the good, reliable stuff.”