Mobile app downloads up, acquisition costs down

Fiksu says marketers too Advantage of Cost- Facebook Mobile App Install Ads

Fiksu has published its Fiksu Indexes for May [2013] which indicate an increase in volume of mobile app downloads, month-over-month, and year-over-year. Conversely, the Indexes also show that the cost to acquire loyal users dropped. Both developments coincided with a surge in inventory made available via Facebook’s mobile app install ads.

The Fiksu App Store Competitive Index measures the average aggregate daily download volume of the top 200 free US  iPhone apps.

“Mobile app marketers have quickly realised the disruptive power of Facebook mobile app install ads, which have poured a new stream of effective and cost-efficient inventory into the market,” said Micah Adler, Fiksu’s CEO.

Adler continued, “Savvy marketers have already taken advantage of Facebook’s extensive capabilities for focusing on specific audiences, and as more brands follow suit, we can expect volume to continue to climb – along with costs, as competition heats up in the coming months.”

The Fiksu index rose five per cent to 5.9 million daily downloads in May from April’s 5.61 million.

May’s traffic numbers represent the second highest month in 2013 since January 2013 which saw the highest volume to-date at 6.1 million.

This also represents a 31 percent year-over-year increase from May 2012.

The increase in traffic noted in the May Fiksu Indexes may also be attributed in-part to the end of UDID tracking capabilities by the Apple App store on May 1 2013.

Additionally, the accompanying impact of Apple’s new IDFA has prompted many marketers who were waiting for the dust to settle on the new, standardized solution to resume regular marketing activities.

The Fiksu Indexes can be found here.

About Tony Dennis

Tony is currently Editor of GoMobile News. He's a veteran telecoms journalist who has previously worked for major printed and online titles. Follow him on Twitter @GoMoTweet.
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