Now, I digested the comment but didn’t really think about it – until a very heated New Year’s discussion.
Well, I was playing with QR codes and talking to a group of male techies and friends about QR codes. One guy in the team jumped up and said that mobile barcodes were a joke. I didn’t want to argue with techies so I let it go and listened to the discussion.
To my amazement, it was mobile ticketing and underground and train tickets that became the high point of the discussion. I couldn’t believe it.
I then decided to talk NFC and mention the trials going on in Frankfurt and how Austria was a leader in mobile train ticketing.
Then something really important happened. One of the techies joked, “this all sounds great but some idiot probably wants you to change mobile phone to get the service”.
Duh? With QR you download a reader. With NFC you need not only a new device but more often that not a new data package and software and all sorts of things… including local retail participating.
Now – I don’t want to rain on the parade of NFC but I don’t think that 2009 will be the year of NFC. It will be the year of mobile barcodes… but NFC will be eating only breakfast – lunch and dinner will have to wait.