Mobile Barcodes? Nope UpCode Alien Campaigns!

UpCode, Nestle, Sun Cellular and Wofpack have announced a partnership for mobile barcode solutions in the Philippines.

The campaign?
The Nestle Alien campaign mobilizes from one location to the other, scanning 2D codes on billboards, in print and on TV, for a chance to win P.100,000 cash and prizes.

See the campaign at: http://www.nestle.com.ph/nescafe/nescafe3in1/

http://www.nestle.com.ph/nescafe/
 
This campaign is also used as a launch platform to demonstrate the strength of mobile-generated marketing utilizing UpCode Solutions in the Philippines, as well as other new marketplace opportunities.

From the press release
UpCode Solutions UK CEO, Mark Hendriksen said “We are delighted to have included the Philippines in our global ‘Mobile Access and Interaction’ Platform (MAI)(TM). This is a compelling, interactive campaign and partnership with Nescafe 3-in-1 products. I’m impressed with the response and the relationship we have been able to secure with the Telcos and partners in the Philippines. Our partnership represents an innovation in digital distribution with endless possibilities.”
 
UpCode Finland Managing Director Sture Udd added, “It is an incredible new service for the consumer and a big step forward for mobile solutions globally – in particular, UpCode. The Philippines represents our 41st country for distribution partnerships. The Philippines’ market will make further advancements and now be able to deliver new capabilities with UpCode Mobile Access and Interaction. We are very excited to be in partnership with all of the Philippine Telcos and their 80 million subscribers.”

What we think?
Dear me! UpCode is going for it. I am going to have to catch up with Mark sooner rather than later! But seriously, all of this is great for mobile barcode eco-system.