Mobile Barcodes: Tea with Mark Hendrikson CEO UpCode

Hi Bena,

Sounds like Mark really gets it and knows where this technology is headed, and what the steps to get there are.

I have been a part of many discussions in forums such as this and message boards, where the same issues have been covered in very detail, and most of my views on the issues during these discussions are in sync with what it appears Mark has expressed.

Today too much emphasis is placed on standards. There was a very good discussion on this topic in a Nokia forum quite some time back, and the fact is, standards come as a result of mass adoption, not the other way around. This is typical in most industries world wide. So I agree that the standards are still a ways away in the future. In the meantime, there will be many start ups in this space, and each will carve out a little niche in the market, then over time consolidation will occur and the smaller companies gobbled up by the leaders, until we are back to a handful of players.

The winners will be those who offer the broadest solutions, without the requirement to call home. That is one of the issues I have had with Neomedia’s process. To use their patented process, the end user or consumer, has to call home to Neomedia’s data base to decipher a 2D code. This requires internet data service which many subscribers do not have and do not wish to pay for at this time. This is why Neomedia decided to finally opt for open standard codes and the universal reader Neoreader, so that it could attempt to accommodate those codes containing simply data such as a business card etc.

Mark is also spot on about the individual country solutions versus the global solution. The world will not come to one standard on this technology, but the individual countries have to be able to participate on a global basis. So although different countries may adopt different standards, they have to make sure that their solution can and will work on the global infrastructure.

If I understand Marks comments correctly, he is suggesting the standards will evolve country by country, but that there will need to be a standard code such as Data Matrix or QR. And I agree totally, that the standards must be focused on the type code and not the process at this time. I strongly believe that code will be the QR code, because of the wide acceptance of it in Asia already, and Asia being such a large part of global trade, it will spill out to the rest of the world. Japan is a major global economic player, and they will not switch codes to one that can not recognize their alphabetic characters such as the data matrix. China will follow Japans lead I believe, and in the trade and commerce aspect of the business, I believe the QR will win out in the end, for products being shipped globally.

I believe that Data matrix will be a close second for internal usage on a country by country basis. The Aztec that Neomedia uses for their patented process, already is in last place of the 3 standard 2D codes, and I do not see that changing.

All and all a very good discussion by Mark, laying out a lot of the real issues, and the requirements going forward for a successful company in this space. The Scanbuy’s, Neomedia’s, Upcode’s, Shotcode’s etc all have a space in the different markets at this stage of the technologies infancy, and the real winners will be the ones who put together the most effective campaigns. I think we already know which companies that is, and it’s not the ones who just have a so called universal reader.

Well Vines3, I would say I am a little smarter then you and your IHUB group that challenged me on all these issues some two years ago. At least now that time has passed we know who was right, and who was wearing the rosy glasses don’t we? Maybe you should of listened when the stock pps was near .40 and I was making these statements and being attacked. Oh I forgot, your group predicted very big things in 2006, especially after Neomedia went on their buying spree. wasn’t the Scanbuy suit supposed to be settled that year, and Neomedia and its subs the biggest thing since SLICED BREAD? Yup it was the biggest fiasco as I =ststed back then as well, only to be attacked by your group…..LOL

I am proud and honored, to be included in the group of posters that was banned from posting on IHUB, for not going along with the group of pumpers. Our group was 100 percent right, and to this date, there isn’t a poster left on that forum, that disagreed with the moderators and the pumper group. They all got banned, and ironically they were the ones that knew what they were talking about, as has been proved over and over again in the past few years.

But it is interesting how Larry and your comments here mimic the way you attack others who disagree with you on that other forum, and contribute nothing of value to the discussion. Maybe you should stick to posting in that forum, where that behavior is not only accepted if you are in the right group, but its an every day occurance.

But for the record, since you brought up the issue, the reason I got banned was because of my own decision to post the IHUB scam in the YAHOO forum where the moderators could not delete the posts as they saw fit. What happened is evidence surfaced that Neomedia execs where involved in illegal activities and the person involved posted it on IHUB. The moderators removed his post and any discussions that came after it. I had saved those posts and reposted them on Yahoo stock message board and the same day got an email from the owner of IHUB telling me how upset he was that I exposed his forum and the moderators in another forum. One week later I was banned from posting……LOL

So do not pat yourself on the back too hard, because your group are not what got me bammed, my exposing them in another forum did. And I could of been re-instated at any time just by asking to be let out of the joke called IHUB JAIL, but chose not to stoop to those levels and therefore stayed in the IHUB jail…..LOL

and thats why u tried to sneak back onto ihub under a new name, only to be given the boot by the ihub admins LoL LoL

the ihub admin said this was you brewskih LoL LoL

http://investorshub.advfn.com/boards/profile.asp?User=111501

brewskih why do you lie?

Hey Dlethe01 or Brew tea, which ever name you prefer to use here, first of all, the admin does not go around telling other posters who is who, and secondly they have no way of knowing whether it was me or not. Thats a fact. Even if it came from the same computer I use they do not know if it is me or someone else in my household. By the way I have three computers here all connected to the same router that masks each individual IP so guess which computer it might of been and who was on it smart guy.

As for your second post, you seem to like to bring the old Yahoo boards in, and even then most of those so called pumping posts, you see I was addressing another poster who was attacking me. I do not think that is pumping when someone antagonizes you to respond about a stock you mentioned because they think its a worse choice then the one they are pumping huh?

And yes in early 2005 and 2004 I was keen on NEOM. Never said I wasn’t. Unlike you and your group, I woke up just like Tobin Smith and the PP did, the others you like to bash repeatedly. As things unfolded my opinion changed as should any investors, but your group never missed a step in pumping the stock through good or bad.

By the way I noticed you all but disappeared from Ihub. Why? Too much egg on your face over the past two years of pump, where you were proved wrong over and over again?

then you must have your network setup wrong because the ihub admin said it was you brewskih LoL LoL

http://investorshub.advfn.com/boards/profile.asp?User=111501

multi-alias violator