Mobile Coupon use up 119% according to Cellfire

Cellfire has updated its top ten market data for Smart Shoppers using mobile phones to get savings on goods.

Cellfire says that its new metrics on coupon use see that the uptake of mobile coupon use is up 119% over the past six months with 94% of metro areas using mobile coupons.
Top 10 Markets for Mobile Coupon Usage per Capita:

1. Sacramento/Stockton/Modesto, CA (previously #2)
2. Dallas/Fort Worth, TX (previously #4)
3. San Francisco/Oakland/San Jose, CA (previously #7)
4. Atlanta, GA (previously #10)
5. Monterey/Salinas, CA (previously #14)
6. Dayton, OH (previously #78)
7. Cincinnati, OH (previously #21)
8. Chico/Redding, CA  (previously #3)
9. Sioux City, IA (previously #64)
10. Jonesboro, AR (previously #8)

What we think?

This is great spin on the use of mobile coupons but little more than that. Hats off to Cellfire for having the audacity to share such finding because they are great PR but fail to really tell a story. So, some states have used mobile coupons? But how many people? Are these one off coupons or are they special promotions. The fact that Sacramento has used more coupons than Sioux City (never even heard of it) is irrelevant.

Come on – how about some hard data. How many offers, which promotions work what is hotter supermarket coupons or the cinema?