Mobile Couponing in Germany, McDonalds 12Snap and Gavitec results from Pilot

In July there was a Mobile Couponing Pilot in Germany.

It was tested at MacDonalds and during the trial 10,000 consumers used the coupon service. The two week promotion was the brain child of Gavitec and 12Snap.
More information here

Sorry its all in German – but I can’t translate the whole lot.  Really stressful day today working on a markeitng plan for Visibility Mobile…

But its great to see that Germany is warming to the mobile coupon.

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