Push email company Synchronica has announced a third mobile operator win in Latin America. The mobile email provider offers a mobile internet independent service – even low end phones with no mobile browser can send and receive email via SMS.
How does that work?
Synchronica uses SMS and MMS to send emails. If I send you an email via Email2SMS, you get the first 160 characters. You can then choose to recieve the rest of the email via SMS. Likewise with a PDF or other document – you get an SMS preview, and can choose to recieve the document via MMS.
For whatever reason, Synchronica is being coy about the details. The mobile operator in question is remaining unnamed. Synchronica claims it has signed a contract for an initial 50,000 user license, kicking off in August this year.
What we think?
We’ve been impressed by Synchronica before. Along with the three deals it now has in Latin America, it has previously signed two operators in the former Soviet Union, one in Africa and one in India. I love smart, usable, low-end services like this. Smartphones aren’t the only factor in pushing mobile services. We also need to get as many people on board as possible, educated to the possibilities of what a mobile-connected life can offer.