Mobile first campaign built for UK sports charity event

By creatives calling themselves Hi Mum! Said Dad

One of the most ridiculous company names GoMo News has ever come across – Hi Mum! Said Dad,  has created a mobile first campaign the UK charity – Comic Relief.  The firm has built the campaign with inclusive mobile components including iOS and Android apps; responsive website design;  plus the backend to power it all. The mobile app, Make Every Mile Count is designed to encourage public engagement with this year’s Sports Relief campaign. The aim is to drive social interaction between users over the course of the six weeks in the run up to the Sainsbury’s Sport Relief Games Weekend taking place 21st – 23rd March [2014].

The agency claims the apps have multiple gamification features including: – social sharing; in-app messaging; tracking device integration and data aggregation.

Hi Mum! Said Dad argues that the campaign his a true mobile first initiative, with the app and responsive mobile website at its heart.

“We’re delighted to be working with such a forward thinking brand,” Craig Wills, md with Hi Mum! Said Dad commented.

“Our strategic collaboration and audience insight has put mobile at the centre of a national campaign while closely considering its relationship with broader channel touch- points.”

The hope is that Make Every Mile Count  will inspire Brits to clock up a mountain of swimming, walking, cycling and running miles.

The app is free to download from Google Play here or the iTunes App Store here.

How long will it take Hi Mum! Said Dad to realise the name is up there with Everything Everywhere and call themselves HMSD instead, GoMo News wonders?

About Tony Dennis

Tony is currently Editor of GoMobile News. He's a veteran telecoms journalist who has previously worked for major printed and online titles. Follow him on Twitter @GoMoTweet.
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