Now that the World Cup is over and the dust has begun to settle, mobile companies are looking back at their numbers from the tournament. Today we’ve got a report from mobile entertainment company Buzzcity, which reports a massive increase in the number of mobile games it sold through its Djuzz platform.
Djuzz is a free mobile games platform maintained by Buzzcity. It only carries free-to-download games. When you visit the mobile site m.djuzz.com, it auto-detects your device make and model and only presents you with the games you can run.
What’s the news?
Overall, June was a very good month for Djuzz. It saw over 8 million games get downloaded, which is an increase of 295% over previous months. This isn’t totally attributable to the World Cup, however. During May, it launched a white-label service called Djuzz Catalogue which allows any mobile site to embed a shopfront carrying games apps from Djuzz. Downloads immediately increased – gaining over 130 publishing partners give you a bigger selling canvas.
What was the World Cup effect?
The World Cup definitely drove “sales” of football games during June. Downloads of footie games on Djuzz had been seeing fairly decent growth prior to the World Cup – approx 64% a month. But during World Cup season, this grew to 709%. One game in particular, Footballz 2009, racked up over 170,000 downloads and jumped into the Top 10 games for Djuzz for June.
What we think?
The World Cup definitely provided a boost for Djuzz, and it highlights how important seasonal goods are on digital platforms. But football games weren’t the biggest source of overall downloads for Djuzz by any means. Even just looking at the Top 10 games, there was only one game. Footballz 2009 was downloaded 170,000 times, but it only reached 9th position on the chart. The top “seller” was an action game called Fatal Fist, which racked up over 530,000 downloads. Overall, Footballz only accounted for 6.3% of overall sales. So while attention to seasonal sales is certainly worthwhile, it’s more important to have a good service first.