Mobile local advertising: Where Ads announces 100th partner

Where Ads is the advertising branch of mobile location company Where, Inc. The company has on-line and app-based properties – and it created Where Ads to serve ads across those. Since it launched the platform in March it has added it’s 100th publishing partner, and claims to have served 1 billion ads in 30 days.

What’s the story?

Where.com itself is a search and recommendation service based around geo-location. Want to know where a good place for Mexican food is? Search for “mexican” and Where will deliver recommendations on places to go within 1/2 mile, 5 miles or 25 miles.

It launched Where Ads to display mobile advertisements for local businesses alongside your search results. Initially it served ads for generic mobile content – like ringtones or wallpapers – but branched out into retails ads for partnered businesses.

It now claims to reach over 50 million consumers in the USA, and to have served 1 billion ads in a 30 period – including a 24 hour period where it served 33,167 local ads in New York City area this summer.┬áThe company also claims that 11% of clicks on a Where Ad get convert to a phone call or directions to the merchant.

What we think?

There comes a point where advertising becomes so informative that it becomes news. If it’s something you really want, then it doesn’t feel like advertising – it feels like information. I’m not saying that it was Where Ads has accomplished. It’s just a general comment on location-based advertising. If the ad you are seeing is for something within walking distance of you, it makes it more likely to be useful.

About Cian O' Sullivan

Ace reporter, Cian, has moved on from GoMo News. He is currently the office manager for Photocall Ireland - Ireland's premier news and PR photography agency. You can check out the site at www.photocallireland.com. If you want to contact him directly about anything, Cian's new email is cian at photocallireland dot com.
This article was published in Mobile Ad&Mktg, Mobile Marketing, mobile location, mobile news and tagged , , , , , , . Bookmark the permalink.

6 Responses to Mobile local advertising: Where Ads announces 100th partner

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  2. led signs says:

    When ads feel like information, they work. Surprised with get that “Information” for free.

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