Welcome to the Tuesday round-up of the hottest mobile advertising and marketing news from GoMo News! We’ve got moves from the Mobile Entertainment Forum, predictions for Australia, and much more…
MEF – the Mobile Entertainment Forum has announced a new director for it’s EMEA Board. Rob Jonas, VP and managing director for Europe and Middle East at mobile advertiser InMobi, will be joining representatives from Vodafone Group, QTel, Dolby and others.
MOBILE ADVERTISING – the main product from mobile marketer Hipcricket is it’s HIP platform. The product is completely cloud-hosted, so advertisers and publishers don’t need to download or install any components. The latest edition, HIP 7.0, is mostly updated for social networking – allowing for mobile ads to be pushed through Facebook and other networks: http://www.mobilemarketingwatch.com/hipcricket-brings-mobile-marketing-and-advertising-efforts-to-facebook-13348/
MOBILE EMAIL – there’s a nice little article over on B2C marketing, about how mobile email marketing can be used in the B2B arena – but you need to focus on clarity of message, format and design: http://www.b2cmarketinginsider.com/b2b-perspective/mobile-email-marketing-%E2%80%93-what-you-need-to-know-015514
AUSTRALIA – Frost & Sullivan Australia & New Zealand is predicting a grand boost in mobile advertising revenues over the next three years. It believes that the value of the market will grow from it’s 2010 levels of under AU$10 million to almost AU$50 millionby 2015: http://www.mediabiznet.com.au/news/home.do?newsId=4167