Mobile marketing and advertising hot stories: video, SMS, AT&T, Verizon

Here’s our round-up of the hot mobile advertising and marketing stories from this morning. We’ve got moves from AT&T and Verizon; a video advertising double whammy from Jumptap and iVdopia; SMS and MMS advertising; and more…

Jumptap and iVdopia hook up

Rich media advertiser Vdopia has been barraging the world with press releases recently, as it has been updating its mobile platform and launching in new markets. Jumptap also had a big announcement last week, when it revealed a new video capability on its platform. And today the two networks have announced that they will be working together to launch iVdopia video content across the Jumptap network

http://www.prnewswire.com/news-releases/ivdopia-partners-with-jumptap-delivers-pre-app-video-to-the-mobile-ad-network-96342479.html

The basics of SMS

There’s a great little article here covering the basics of how SMS advertising really works: http://www.favstocks.com/sms-text-advertising-1-2-3/1417568/

Verizon hooks up with Zoove

Verizon Wireless has announced a deal with mobile dial code provider Zoove. It will allows companies to buy StarStar codes through Verizon – which are 2 – 12 digital codes that act as keypad based URLs. For example, a company could by 2-7-2-6-3 (BRAND).

http://www.marketwatch.com/story/verizon-wireless-selects-zoove-to-power-mobile-dial-code-services-2010-06-14?reflink=MW_news_stmp

AT&T markets to government employees with TotalMobile

AT&T has announced TotalMobile for Government field workers. The Advanced Enterprise Mobility section of the operator is marketing the solution to Federal, State and Local government in the States as the best way to integrate the mobile devices of field workers with existing systems and services.

http://media.prnewswire.com/en/jsp/search.jsp?searchtype=full&option=headlines&criteriadisplay=show&resourceid=4303424

New MMS based social network is ad-campaign driven

Thought24 Digital has launched a social network based around MMS. It’s a picture based network, allowing people to upload, share and rate pics quickly through MMS – but the entire site is branded. It will move from brand advertiser to brand advertiser, so while the pictures and social aspects are fixed, the actual appearance of the site and service will alter dramatically depending on who the sponsor.

http://www.bizcommunity.com/Article/196/16/48995.html