Welcome to the round-up of the best news from the mobile advertising and marketing world, from GoMo News! We’ve got social gaming, Indian cars, Canadian ad spend, and much more!
GAMING – Mobile social gaming company Ozura World has bought its very own mobile advertiser. The games developer is reported to have paid $60 million for mobile ad network Tatoo Media: http://www.mobilemarketingwatch.com/affiliatemobile-advertising-network-tatoo-media-acquired-by-ozura-world-for-60m-14557/
INDIA – over on VCCircle, there’s an interview with InMobi CEO Naveen Tewari. He claims that traditionally SMS-based Indian advertising market is now ready to make the switch over to display and banner ads: http://www.vccircle.com/500/news/mobile-advertising-picking-up-pace-in-india-inmobi-ceo
CANADA – the Canadian branch of the Interactive Advertising Bureau (IAB) claims that mobile ad spend in the country rose by almost 170% during 2009, and will climb by a further 60% to $51 million in 2010: http://www.tele-management.ca/content/23702-canadian_mobile_ads_to_top_51m_in_2010
WHEELS – Indian auto-manufacturer Maruti Suzuki is really throwing itself behind digital marketing. It has a mobile marketing deal with Affle, and it is now claimed that it is exploring a deal with Google to further focus its digital marketing: http://www.wheelsunplugged.com/ViewNews.aspx?newsid=9522
TXT – mobile messaging and text services provider txtNation is claiming that thre reason it has seen such growth over the last year is customer care: http://www.prweb.com/releases/2011/04/prweb5240944.htm
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