Mobile Marketing Association new Consumer Best Practices

The Mobile Marketing Association (MMA) (www.mmaglobal.com) today released version 3.4 of its Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services in the U.S.

What has been changed?
 
•         Clarification of Terms & Conditions specifically for Web Print/Video
•         Clarification of each carrier’s “Standard Rates May Apply” language
•         Removing triple opt-in from premium IVR program
•         Clarification on Alcohol & Tobacco marketing guidelines
•         Adding new section providing update on MMS interoperability

From the release:
 
“As a cornerstone of the MMA’s activity in the United States , the Consumers Best Practices Guidelines help simplify mobile marketing,” said Laura Marriott , president of the MMA. “All players in the ecosystem support the CBP, and as such, they have become the US standard to help ensure industry profitability and consumer protection.”

 
The guidelines are effective immediately and available for download at http://www.mmaglobal.com/bestpractices.pdf.  Additional information on the CBP Forum can be found at: http://www.mmaglobal.com/CBP-2009.

What we think?
Good initiative. I would love to see stats on how many consumers actually get involved though.

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