Having never heard of 2ergo a few months ago the company is now popping up all over the place.
This time LM&O Advertising has created a mobile Internet site for the National Guard called Warrier site which was made using the 2ergo Swift platform.
The site can be found here: http://warrior.swiftmob.com and surprise surprise is all about the National Guard!
From the press relase
Continuing its efforts to reach the elusive 17-to-24-year-old demographic, The National Guard worked with LM&O Advertising to launch a nationwide theater advertising campaign on August 29, 2008, featuring “Warrior,” a two-and-a-half minute video spot with music by Kid Rock and an appearance by NASCAR driver Dale Earnhardt Jr.
“The mobile website provided The National Guard with a compelling recruiting tool that could break through a cluttered and fractured media environment,” said James A. Boyle, management supervisor, LM&O Advertising, Inc. “In ‘Warrior,’ thanks to an outstanding performance by Kid Rock and an electrifying cameo by Dale Earnhardt Jr., The National Guard has the key elements in place to meet its challenge of creating a compelling mobile campaign that is attractive to its target audience.”
“The Swift mobile site publishing platform allows brands to be innovative and distribute content via mobile,” said Guy Vidra, president of 2ergo Americas. “The National Guard’s target demographic expects content to be available on their mobile phones, and the ‘Warrior’ campaign reaches this market at the right time and through the right medium.”
What we think?
Nice.
In the first month of the campaign, the mobile site has already received thousands of unique visitors and has seen 9000 MP3 downloads, 2600 video views and 600 wallpaper downloads.
