Mobile Marketing for breast cancer awareness – bravo!

I shouted “bravo” when I read this. Using non-profits or charities is an effective, strong, compelling use of mobile marketing. We all know the mobile is personal. No one reads my messages and this is a discreet sensible way of getting the message across. In fact, I am about to sponsor a child and if there was a mobile element to the sponsorship I would pay for it – but I digress.

Back to the story…

I love this initiative on Breast Cancer Awareness by Bright Pink.

What is it?
Basically it is female awareness text messaging:

B.R.E.A.S.T – A life-saving acronym: Be Responsible Early And Squeeze Them! Early Detection/Prevention is the Best Protection. Text STOP 2quit.
Take care of your girls by speaking up if you notice any changes in their look and feel and they’ll be your BFFs (Breast Friends Forever). Text STOP 2quit.
I don’t know about anybody else. But when I think about protecting myself, I touch myself. Visit BeBrightPink.org 2 learn more. Text STOP 2quit.

Mobile Marketing?
This simple campaign takes the taboo out of breast cancer awareness. We all know of Jade Goody’s cervical cancer plight and this simple service encourages women to check, monitor and consult regularly.

Source: http://www.pamil-visions.net/mobile-marketing-breast-cancer/27052/