Mobile Marketing Forum 2007, Barcelona: browsing is making little progress

Rating: not Goode news for the industry

by Annie Turner

I have the great good fortune to be seated next to M:Metrics’ Paul Goode whose survey of browsing habits reveals that if it were not for the growing prevalence of 3G, mobile browsing would be decling, despite ever more funky devices. Clearly the mobile industry has a long way to go in developing a compelling proposition for the consumer.

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