Mobile Marketing Forum, Barcelona: a stranglehold doesn’t translate into big numbers

Rating: how many fingers am I holding up?

By Annie Turner

In his session this morning, Steven van Zanen, the man from Acision (that’s Logica that was) reckons that because it delivers around 98% of the world’s SMS, it can take over control of it as a peer to peer advertising channel. Hmm. There’s all that permission stuff not to mention the fact that Acision seems to have a massively inflated idea about the size of the pie, by almost 100%.

Related News:

1. Mobile Marketing Forum, Barcelona: the shape of things to come?
2. Mobile Marketing Forum, Barcelona: be restless is good advice
3. Marketing Mobile Forum, Barcelona: what brands really think about advertising via messaging
4. Mobile Marketing Forum, Barcelona: talk from Richard Saggers, still advertising staggers
5. Mobile Marketing Forum, Barcelona: advertising’s real potential