Mobile Marketing in USD 90 million class action lawsuit

The CBS owned Simon & Schuster is back in dock and in a bit of a pickle because of its mobile marketing campaigns.

What happened?
It spammed millions of people with a new 3 year campaign focused on the Stephen King horror novel.. The Cell.

What was so bad?
The campaign said the

“next call you take maybe your last”.

Oh My God!
How could anyone be so so so so stupid. I would freak out if anyone sent that to me – especially on my personal phone and they know my number. What idiots.

Read the whole story here: http://www.bizcommunity.com/Article/196/78/41015.html