Mobile Marketing Revenue to Hit $24 Billion in 2013
Rating: advertising supported mobile search?
According to ABI Research mobile marketing is hot in Asia, growing in Europe and getting air in its tyres in the US. Flat rate is the new black, search based ad, video and games will be huge and mobile marketing will grow over USD 24 billion worldwide in 2013 – jumping from USD 1.8 billion in 07.
What we think?
Hmmm. I prefer not to talk stats or finances and leave it to the likes of ABI. But these figures seem on par to other industry sources. The trouble is that with mobile advertising there are so many avenues. Mid-last year BKI Media launched The Mobile Advertising Analyst but only months later; we realized we had to change the name to The Mobile 2.0 Analyst as mobile ads in social networking, tools, crossed over with online and most importantly via search messed up the clear definition . On top of this marketing from proximity services and coupons and barcodes are often bundled into another category altogether.
Mobile advertising will grow. It will be huge – but remember the pie is always larger than you think and focusing on niche aspects of advertising is a concern because its search that will power the rise of the ad space.
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