Here’s your Friday round-up of the hottest mobile marketing stories from across the globe.
In this edition we look at Android tablets gaining market share from Apple’s iPad, ad spend rates, branded apps and more…
Millennial Media targets branded apps
The US mobile ad specialist, whose platform reaches over 200m monthly unique users globally, reckons there’s a gap in the market for advertising that helps to to re-engage existing users…
http://www.mobile-ent.biz/news/read/millennial-media-targets-branded-apps/016836
Android steals market share from Apple’s iOS
Google’s Android operating system has taken a bite out of Apple’s domination of the tablet market, according to new research.
Strategy Analytics states that although Apple remains the market leader with 58 per cent of the market, Android has moved up to claim a 39 per cent global share….
http://www.b2bmarketing.net/news/archive/mobile-news-android-steals-market-share-apple%E2%80%99s-ios
Ad spending climbs but digital at a plateau
Optimism returns to the media buying industry after it reports impressive growth during the fourth quarter 2011, according to a new STRATA quarterly survey of leading advertising agencies. The industry is confident that business and client spending on advertising will continue to increase in 2012….
http://www.techjournalsouth.com/2012/01/ad-spending-climbs-but-digital-at-a-plateau/
8 Mobile Trends For Small Businesses To Watch In 2012
A small business can get overwhelmed trying to figure out which social networks or new types of communication should be added to their communication toolbox. First it was Facebook. Then Twitter. Now, things like Foursquare, Instagram and Pinterest are all the rage. The Huffington Post offers some tips for small businesses to keep ahead of changes in mobile tech in 2012…
