In this edition we look at Social and mobile media revenue, Apple’s post Q4 position, top tips to market a mobile app and more…
U.S. Mobile & Social Media Revenue Surged 30% to $45.4 Billion in 2011, and Projected to Accelerate 31% in 2012
Total U.S. mobile & social media revenue — including consumer and business access, content, advertising and marketing — increased 30.2% to $45.38 billion in 2011, according to new data released today by PQ Media. Mobile & social media revenue rose at a compound annual growth rate of 28.7% from 2006-2011, and is expected to grow at an accelerating 30.8% annual rate in 2012, Market Watch has more…
Top tips to market a mobile app
It is an increasingly familiar scenario for app developers. You have invested valuable time, energy and funds developing your innovative idea into an app that you know will be revolutionary – the market just doesn’t know it yet. Nonetheless, when the market in question is already home to over one million apps with 60,000 more added every month, it can be a challenge to attract the attention you believe your app deserves. Utalk Marketing has more….
Apple snaps up top Q4 spot in mighty mobile market
Despite a fierce attack of Android clones, Apple’s iPhone 4S and earlier models have propelled the crunchy kingdom to the top of the smartphone pile in Q4 2011, but it’s a neck-and-neck race for supremacy between Apple and its major co-opetitor, Samsung. …
Biggest publishers realize they have to start taking mobile seriously
The CEO of Mojiva recently spoke with TabTimes about the complexities of mobile advertising and the future of the medium….