Here’s your Monday round-up of the hottest mobile marketing stories from across the globe.
Today’s edition looks at a new mobile display advertising whitepaper for the UK; Bollywood actors suing over mobile adverts; how to market to distracted consumers and more…
IAB unveils mobile whitepaper
The UK’s Internet Advertising Bureau (IAB) and a selection of its mobile members, Velti, StrikeAd and Adtech have created a whitepaper to help agencies get under the skin of mobile display advertising…
http://www.iabuk.net/en/1/iabunveilsmobilewhitepaper241011.mxs
Marketing to the Distracted Consumer
ClickZ’s Sean Carton gives his advice on marketing to the often forgotten ‘Distracted Consumer’.
http://www.clickz.com/clickz/column/2119225/marketing-distracted-consumer
Bollywood star sues over Mobile Advert
Bollywood actor Shiney Ahuja, now out on bail after being accused of raping his house maid, has taken legal action against a mobile phone advertisement by MicroMax Mobile which takes a dig at the recent scandal…
Steve Jobs wanted to go ‘thermonuclear’ on Android
PC World’s Ian Paul picks out highlights from the upcoming authorised biography of Steve Jobs, including his surprisingly strong feelings about Android and the Google mobile eco-system.
http://www.macvideo.tv/distribution/news/index.cfm?newsId=3312938&pagType=samechandate
