Mobile Marketing Roundup: NFC, T Mobile backs Samsung and more

Here’s your Thursday round-up of the hottest mobile marketing stories from across the globe. Do mobile apps have peak hours; T Mobile backs Samsung; NFC specifications for data and more…

Do mobile apps have peak hours? Yes, they do.

Mobile advertisers, take note: just as there’s a prime-time for TV, there’s also a prime-time for mobile apps, according to data released Thursday morning by mobile data firm Flurry.

http://vator.tv/news/2011-09-29-do-mobile-apps-have-peak-hours-yes-they-do

eBay Adds Facebook Platform And Mobile Marketing Exec Katie Mitic To Board

eBay is adding a new member to its board today—Facebook executive Katie Burke Mitic. Mitic currently leads Platform and Mobile Marketing for Facebook, with responsibility for shaping and growing products for over two million developers and businesses that engage with Facebook’s 800 million active users.

http://techcrunch.com/2011/09/29/ebay-adds-facebook-platform-and-mobile-marketing-exec-katie-mitic-to-board/

T-Mobile backs Samsung in Apple dispute

T-Mobile USA has become the latest mobile provider opposing Apple’s bid to stop Samsung Electronics Co from selling some Galaxy products in the United States, according to a court filing.

http://www.reuters.com/article/2011/09/29/us-apple-samsung-tmobile-idUSTRE78R6MS20110929?

NFC Forum publishes peer-to-peer communications specification

The NFC Forum has published the Simple NDEF Exchange Protocol (SNEP) specification, setting out a common data format that can be used across all NFC devices for both peer-to-peer and read/write NFC applications.

http://www.nfcworld.com/2011/09/29/310293/nfc-forum-publishes-peer-to-peer-communications-specification/

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