Mobile Search Analyst October 2007 - Headlines
Rating: Not late, just forgot to post this earlier!
Thank-you subscribers - we are honoured by the interest in our first ever publication.
Overview: Orange Converged Search services (Mobile, PC and Desktop) from Microsoft/ Motion Bridge
Orange’s strategy for mobile data is to create a mobile experience as close to the online one as possible.This means that surfing on Orange.co.uk in terms of content is similar to surfing on the SPV Microsoft/Motion Bridge version of mobile search.
Nokia’s new on device search vs Abaxia’s Idle screen search on Orange
On-device search is heating up with Qix (ZiCorp), Discovery (Tegic) and now Nokia and Abaxia also adding idle screen search. It is adding a new dimension to handsets, which might provide a cash cow for those vendors and operators that are quick to add it to their service portfolios.
Nokia’s Mobile Search and Internet strategy expands
Nokia is intensifying its focus on mobile search and the Internet in a move to win market share in the stand-alone (rather than bought from a mobile operator) market. The launch of Ovi and several new discovery features for Nokia’s search will infuriate mobile carriers.
MCN purchases Caboodle’s recommendation technology and signs up True Phone for mobile search
Having won USD 10 million funding earlier this year, then moved the corporate HQ to Japan, MCN search is proving to be a stronger than anticipated competitor.
Search & share vs search & tagging (Taptu vs Mobiseer)
Mobile search company Nubiq has two complementary strands to its business. One is to create free .mobi WAP sites for consumers and the other is a mobile text and tagging search engine to discover mobi WAP sites. Nubiq is currently testing its Mobiseer search engine in BETA.
Interview with John Markus Lervik CEO of Fast Search & Transfer
BKI Media was unsure about the new partnership between Fast Search & Transfer (FAST) and Rakuten in Japan. After talking to John Markus Lervik, CEO of FAST, Bena Roberts realised that FAST has a trump card up its sleeve.
Related News:
Leave a Comment