Mobile Search and Advertising Forum London next week

Rating: I look forward to seeing you there and blogging it as much as possible

I will be at this W2Forum event on Monday 28th in London. I am moderating two panels and am looking forward to it!

08:30 Registration and tea/coffee
09:00 Opening Remarks: Graham Brown, CEO, Wireless World Forum
09:15 Presentation: Hugh Griffiths, Director of Mobile, MSN
09:25 Case Study Presentations
10:15 Panel Discussion “Innovative mobile search”
• Mobile search technology and applications: location-aware browsing, voice
recognition, text messaging
• How to improve the mobile search experience?
• W3C POWDER: Describing content for accurate discovery and targeting.
• Hugh Griffiths, Director of Mobile, MSN
• Supratim Biswas, Vice President - Products and Technology, Infospace

• Minh Tran, Director - Head of Sales, Nokia Ad Business
• Kevin Smith, Technology Strategist, Vodafone R&D
• Jonathan Bill, Head of Content, Ad & Internet Services, Vodafone Egypt
• Arto Mustikkaniemi, Director Mobility Services, TeliaSonera
10:40 Networking Tea & Coffee
11:10 Presentation: David Thacker, Group Product Manager, Google
11:20 Panel Discussion “Is search the future of mobile advertising?”
• Who are the members of the mobile search and advertising value chain?
• Which markets will see the greatest growth in mobile marketing & advertising?
• What is the best advertising model for search?
• David Thacker, Group Product Manager, Google
• Martin Wilson, Head of Mobile, YELL
• Xavier Perret, VP Digital Advertising, Orange
• Ray De Silva, Strategic Business Dev., Mobile Internet Svcs, Vodafone UK
• John Rudaizky, CEO of Team Vodafone, WPP
12:00 Q&A
12:20 Round Table Discussion
12.40 Lunch and Networking
13:40 Presentation: Simon Glassman, Segment Marketing Director, TeleAtlas
13:50 Presentation: Michael Lightfoot, Head of Bus. Development, Multimap
14:00 Case Study Presentations
14:20 Q&A
14:35 Networking Tea & Coffee
15:05 Presentation:
15:15 Panel Discussion “Making money from mobile search & advertising”
• What are the viable revenue models for mobile search and advertising?
•Is paid search the revenue spinner in mobile?
• Charles Sword, Head of Mobile Monetisation, Yahoo!
• Martin G. Harris, SVP Sales Worldwide, Bango
• Holger Buerger, Senior Product Manager, Ask.com
• Melissa Goodwin, Head of Mobile, ITV
• Dan Olschwang, President & CEO, JumpTap
• Thomas Curwen, Planning Director, Publicis-Dialog
• Jason Fretwell, Creative Director, BBDO
15:30 Q&A
16:00 Networking and Drinks