Mobile Search AOL remains in BETA adds Advertising
Rating: not that new?
By Bena Roberts
Yesterday, I saw a post on GigaOm about AOL Mobile Search BETA. I immediately tested it and nothing had changed? So I left a comment asking if this was a private BETA test.
But it wasn’t and Farhan Memon Senior Product Manager of AOL responded and said that it only went live at 8am Eastern.
So last night I took another look. I also pulled out the January issue of The Mobile Search Analyst with the original analysis of the AOL Mobile BETA search.
What I found?
For the average consumer very little is different. The changes concern mobile search advertising only following purchase of Third Screen Media. I set my location to 90210 (how original – but I am in a village on the Rhien in Frankfurt, at the moment). The phone just accepted that I was in the US and set my location. Then I did the same searches I did for the original analysis.
I will document the results in the Mobile Search Analyst. But the biggest change is the introduction of a half banner ad and a underneath it is a text link ad. There is a huge issue of inventory and when I searched Pizza – I didn’t even get an ad served. After conducting about 30 searches from everything from girls to books to money – when I typed in cash – I got my first two sponsored link results as well as the banner and text link. Here are some screen shots of the ads. (See Following page)
Related: http://pushingthebarrier.typepad.com/pushing_the_barrier/2007/04/third_screen_me.html
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