Mobile Search Fast Active Mobile adds recommendation and personalization
Rating: trying to focus on social media
By Bena Roberts
What is Fast Search and Transfer?
FAST is a solution provider for mobile search solutions. It has technology that is used by white label companies such as InfoSpace or mobilePeople to deliver and design mobile search applications for operators and media companies.
What is FAST Recommendations?
Well FAST has enhanced its mobile search solution in order to push recommendation to consumers. This means that related terms or services are delivered in real time to the user within the white label solution. The recommendation will also be richer than merely product referrals they will include social media results as well.
From the press release“Web 2.0 applications created an explosion of content, and we’re now seeing that content flood the mobile web. This makes search critical for mining information and exposing communities, products and services on the handset,” said Ryan Jones, Director of Telecom and Media Product Marketing, FAST Search & Transfer. “By combining recommendations and search into a single platform, FAST is uniquely positioned to help media companies and carriers with the transition to Mobile Web 2.0.”
What we think?
This enhancement can only be viewed positively.
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